"Hello. I'm Clare. Welcome to my site.
My favourite things to write about are food, drink, farming and rural living."
I’m a versatile English-speaking copywriter and editor, happy to work within your established brand guidelines or help you find your unique tone of voice. I work on small-scale content or can manage your project from start to finish. If you need a bigger team, I can recruit, train and manage contributors to get the job done.
Writing: I create online content, print features, blogs, product descriptions, newsletters, social media posts – in fact, words of pretty much any kind
Branding: I devise brand tone-of-voice guidelines and house-style documents
Editorial: I offer a full range of services, including copy editing, proofreading and project management, as well as writer and editor training
When you work with me, you get bespoke content that meets the brief, is unique and creative. You can also expect:
○ Flexibility
○ Timely delivery
○ Reliability
○ Clear communication
A Word About AI
Should I use AI? That’s a question you might be asking yourself, now that artificial intelligence is an everyday fact rather than science fiction. There are readily accessible – and free – tools with which you can generate reams of copy in just a few simple steps. Which is a very tempting proposition.
As I’m a writer, it’s fair to assume I’m in the anti-AI camp. Although actually, I’m in the let’s-be-cautious camp. Like technologies of all kinds, there’s a time and a place for AI in our lives. Most of us have used a spelling or grammar checker to sweep up errors before we consider a piece of work final. These handy tools speed up the drafting process and boost accuracy. They’re a good example of human brains and artificial intelligence working hand in hand.
But what if you take things further and ask AI to do the writing for you? If you’ve got hundreds of strictly formatted descriptions to create for numerous products in your inventory, tipping the necessary info into an AI bucket and hitting ‘go’ is a simple way to churn them out. This kind of functional copy is bread and butter for a clever programme that understands keywords, is well-versed in SEO and will follow your rules to the letter.
Imagination, wit and distinctive tone of voice are where things start to go a bit wonky. The way in which you present your business to customers or clients is likely to be something you’ve worked hard to establish. Communicating your uniqueness, ethos and approach needs to be done carefully. A human mind can judge what’s humorous and what’s cringey. An experienced writer can create exactly the right brand personality by using well-chosen phrases, engaging constructions and imaginative vocabulary.
AI is certainly going to develop and improve, but at the moment, most readers can tell when they’re reading machine-generated copy. Common issues include repetition of words and ideas, illogical prioritisation of information and failure to identify key concepts.
If you want to create engaging copy for your business, I think a human copywriter is your best bet. If AI fits the bill for your brand, you might want to ask an editor to give the resulting text the once-over before publishing it. Luckily, I do that too.
Let's arrange a call and discuss your needs, your brand, your deadlines - and a fee that works!
I can work for you, alongside you - or AS you.
You'll get all the flexibility of a freelancer - and no fixed costs of employing someone full or part-time.
I can work on a 'per-article' basis, an hourly or daily rate or on a retainer for more regular copy.
You know you need fresh content, right?
Not sure where to start?
Reviews
Clare is a marvel. Always full of innovative ideas for features and columns, and has the wit, insight and copywriting flair to execute them!
Martin Stanhope
Editor, NFU Countryside Magazine
I’ve worked with Clare for over two years and have been consistently impressed with her sharp attention to detail and expertise in training writers and editors. Clare is very skilled at meeting complex brief requirements and delivering high-quality branded content.
Sara Murray
Senior Content Manager, Jellyfish
I have worked with Clare for several years and she is a great asset to have. You can rely on her heavily to provide quality work with quick turnarounds. The effort and detail she puts into understanding each piece of work is fantastic and she continually provides us with outstanding copywriting.
Olivia Sparks
UK Marketing Manager, Duynie Feeds
Clare is professional, precise and prompt. Working with her on projects over the past 3 years has been a delight. Looking forward to carrying on working together in the future.
Emily Black
Senior Account Executive, Hampton Agency
Clare has written some beautiful content for Décoraii. She immediately showed an incisive understanding of our natural home decor brand by creating engaging content that is a joy to read. Her thorough research for each piece and short turnarounds are a bonus. Clare’s a pleasure to work with.
Claire Gaudion
Founder of Décoraii
In the role of Publishing Director of DK's Travel Division, Clare has shown great leadership and innovation. She has played a key role in DK's leadership group and is a very capable people manager with excellent business acumen and the ability to deliver results.
Alex Allen
Global Publisher, Dorling Kindersley
